Technical readiness
Make redirects, canonical tags, sitemap and robots part of launch acceptance.
Website launch checklist
A launch-readiness page for confirming redirects, resources, analytics, and search-platform access before replacing the old website.
| HTTPS and host policy | Confirm TLS, www versus non-www canonical host, forced 301, mixed-content check and HSTS policy if approved. |
|---|---|
| Crawl files | Publish XML sitemap, image sitemap if needed, robots.txt, 404 page and hreflang alternates. |
| Tracking | Configure GA4 or equivalent analytics, contact-form events, catalog request events, download events and conversion paths. |
| Structured data | Validate Organization, WebPage, Breadcrumb, FAQ and Product schema before launch. |
| Submission | Submit sitemap to Google Search Console, Bing Webmaster Tools and Baidu Search Resource Platform after DNS launch. |
Measurement
Track inquiries, catalog requests and resource interactions from day one.
Review cadence
Use 30/60/90-day rank, index, CTR and inquiry-quality review after go-live.
Related paths
Related links connect products, solutions, capability evidence, and inquiry paths so customers can move from technical interest to project discussion.
URL migration map
Review old-to-new redirect planning.
Resources
Return to resource center.
Contact
Route launch questions to ASBR.
Customer focus
FAQ content supports search snippets and answers common technical-buyer questions.
Does this guarantee ranking?
No. It reduces migration risk and creates the technical foundation for stable indexing and site access.
Who should own this checklist?
Website implementation, hosting, analytics and ASBR content owners should review it together.
What should be confirmed by project?
Final production host, analytics account, old URL crawl export, approved content and Search Console access.
Route the inquiry to the right engineering conversation.
Share depth, temperature, obstruction, tool string, or operation goal. ASBR can match the condition to tools, testing support, service scope, and documentation.
Well data, operation goal, tool family, and compatibility notes.
Catalog, datasheet, certificates, capability summary, or case reference.
Engineering consultation, procurement review, partner discussion, or service planning.